In all honesty, there wasn’t much buzz ahead of the release of Guerlain’s newest venture into «let’s find ourselves a younger audience» territory. But… gosh, what a gorgeous collection «La Petite Robe Noire Make-Up» has turned out to be!
Sorry, but today, I’ll be spamming you with loads of press visuals, because they’re simply THAT pretty!
You will probably be familiar with Guerlain’s scent «La Petite Robe Noire», released to much acclaim in 2012 and one of the brand’s strongest launches in ages. So tailoring a small, but perfectly edited make-up line to it was pretty much a no-brainer.
And thank god, Guerlain – and Make-Up Creative Director Olivier Echaudemaison, who designed the colors – did such a good job!
Olivier was there for the launch of the line at an event in Zurich, and I found him thoroughly charming, yet still thoroughly french. He’s quite the old hat in the business (he’s been working in the beauty industry for nearly 40 years), but still obviously delights in what he does.
The design elements of La Petite Robe Noire’s romantic illustrative style have been perfected here, I think:
Guerlain was hesitant to answer my question whether there are more make-up products planned, so I’ll go ahead and say that they’re kind of testing the waters here by launching the two «must have» make-up products their audience would need: Lipstick and nail polish!
La Petite Robe Noire: Le Rouge à Lèvres (in 25 shades), €30.00
The 3-in-1 texture of the La Petite Robe Noire lipsticks is truly lovely: One coat is like a tinted gloss, two coats add lots of color and shine… and if you want to go REALLY crazy, go ahead and layer it up for an extremely glossy, lacquered finish.
The reason these lovely lippies have been launched in the La Petite Robe Noire line is, of course, their scent! The perfume itself is quite gourmand, with hints of vanilla and caramel… for the lipsticks, they’ve picked out the hints of red fruit and just RAN with them.
And since a lipstick alone is kind of sad (or is that just me?), there’s a range of nail polishes to go with it!
La Petite Robe Noire: Le Vernis à Ongles (in 8 shades), €23.00
Again, the visuals are KILLING me! The nail polish itself is well-pigmented and very shiny, but the biggest surprise is – once again – the scent.
Yep, these babies are scented: Once the polish has dried, you have about 24 hours (says the press kit!) of lovely, lightly scented nails to enjoy!
Here are the shades Red Heels (003) and Black Perfecto (007):
And since we’ve seen (and smelled) scented polish before, here’s a kicker that was missing in lines such as Revlon’s «Parfumerie» line: There’s a Base Coat and Top Coat to go with the color polishes, making sure your manicure smells gorgeous AND is protected!
I haven’t been able to swatch them just yet, but they’re waiting in line!
All in all, the La Petite Robe Noire Make Up products are gorgeously packaged, and a fresh new introduction to the brand for a younger audience. Guerlain is a seriously historic house and has launched too many true innovations for me to count (Les Météorites are just one of them!), but is easy for millennials to look past.
This could change things!
The La Petite Robe Noire Make-Up line was launched world-wide in early February. There are a few targeted shades for Russia and/or Asia, so look out at your local Guerlain counter.