Welcome back, dearest reader! While I’m still recovering from my birthday weekend, the party’s pretty much continuing on on Hey Pretty. But in the chic, French way.
Chanel just launched their new fragrance «Gabrielle», and I’m hooked!
The first standalone scent launch since «Chance» in 2002 has been highly anticipated by many. And Chanel is going back to the roots with this one:
«The name tells a story. The story of Gabrielle Chanel. The story of the woman before she was Coco, the designer. A rebel at heart, Gabrielle fought to become the woman she wanted to be. A woman as radiant as the fragrance she inspired.»
Quick clip break:
You could describe «Gabrielle» as an abstract flower scent, combining classical ingredients, with a modern twist:
Gabrielle Chanel Eau de Parfum (50ml), USD 135.00
Star perfumer Olivier Polge composed the ideal white flower (which he did in collaboration with the CHANEL lab for perfume creation and development) for this fragrance.
The four corners of the bottle represent the four main white flowers of the composition. These are the main elements of the fragrance:
TOP NOTE: Mandarin, grapefruit and blackcurrant
MIDDLE NOTE: Tuberose, ylang ylang, orange blossom and jasmine
BASE NOTE: Sandalwood and musk
THE HEY PRETTY LOWDOWN:
Yes, this is a grown up fragrance, but it’s neither tame nor boring.
At first, the scent is rather classic, but then develops a beautifully delicate, almost raunchy allure which, to me, is very French.
Those who like Coco Mademoiselle are going to LOVE «Gabrielle»! It’s the perfect fragrance for confident, strong women which want their perfume to be the same… and never over the top.
That’s why Kristen Stewart is the perfect testimonial for this campaign, and I think that «Gabrielle» is going to be a huge success… especially towards the holiday and gift-giving season.
Now that you’ve learned all about Chanel’s newest elegance fragrance, I’ll let you start your day. May it be a great one with delicious cappuccinos and romantic moments (you know, just like in the movies).
Pearl necklace optional!
Gabrielle Chanel Eau de Parfum is available at authorised CHANEL resellers.