About this Blog

Steffi Hidber Blog Portrait

Hi and welcome to Hey Pretty!

This international spin-off of Switzerland’s biggest independent beauty blog is the perfect place to find exciting make-up, skincare, hairstyling and fashion news, and I’m so glad you found me!

My name is Steffi Hidber Thierstein. I’m 42 years old and live in Zurich, Switzerland with my family. I’m a freelance beauty and lifestyle editor and have been writing for various print and online publications for over ten years – you can find more of my professional work on www.steffihidber.ch.

Both my age and my professional background set me apart as a beauty blogger, as I have both the experience and the life skills to be able to filter the good from the bad… all while never losing my childlike enthusiasm for all things beauty-related! Growing up in Southern California (Cardiff-by-the-Sea), I was the fifth grader who wore rainbow-colored eye shadow to school. After moving to Switzerland with my parents when I was twelve, I finished school and went on to work as a bookseller, radio deejay and finally – after my two daughters were born – as a freelance writer.

After years of writing about beauty, I launched www.heypretty.ch in 2013, written in German and updated daily. As a beauty editor, brands supply me with press samples, and I spend a lot of time at press launches. If not expressly mentioned, everything I write about here has been supplied to me for free, which is why there are no individual product disclaimers.

What I do declare, is if and when content here is sponsored (hey, I have bills to pay, too!). If it’s not expressly ï¿œsponsored contentï¿œ, it’s simply something I love and want to share with you. In addition, I’ve started to include affiliate links wherever applicable, which have no influence in WHAT I write about, but allow me to earn a few bucks if you like what I write about so much that you actually order it online.

I love hearing back from my readers: Leave a comment, drop me an email at info (at) heypretty.com or send me a bunch of pretty balloons. I’ll do my best to answer your questions, I promise. And I have a ton of tips if you ever want to visit lovely Switzerland!

As I love working with brands, you can drop me a line for business enquiries, too. I can gladly supply my media kit with rates and various advertising possibilities. All you need to do is e-mail me!

Thanks for stopping by and have a wonderful day!